Late-night hunger can be frustrating, especially when food options are limited. Many fast-food chains stay open late or even 24 hours, often offering value meals that tempt customers to order.
However, few chains have an entire menu focused on late-night cravings. Jack in the Box changed that with its Munchie Meal, introduced in 2013 as part of its late-night menu expansion. The Munchie Meal gives customers a variety of food choices bundled into one affordable value meal.
This move encouraged customers to choose Jack in the Box for their late-night meals over competitors. Since then, the chain has launched several versions of the Munchie Meal and collaborated with well-known celebrities such as Ice Cube and Snoop Dogg.
Now, Jack in the Box has partnered with musician T-Pain for the latest Munchie Meal collaboration.
The new T-Pain Munchie Meal features a Burg-R-Tater Melt or Chick-N-Tater Melt, a taco, medium seasoned curly fries, a Stuffed Cookie, and a small drink. It also includes a special collector’s edition T-Pain air freshener.
If customers prefer other options, they can customize their own Munchie Meal by choosing any entrée, two sides, and a drink.
The T-Pain Munchie Meal is available nationwide until July 27. Customers can order it at any Jack in the Box restaurant or online through the Jack app and website.
In addition, Jack in the Box and T-Pain launched “Jack Zone Wars,” a Fortnite gaming experience tied to the collaboration. Players who order a Munchie Meal via the Jack app can unlock special in-game weapons. T-Pain will also host a live Fortnite event on June 26.
Jack in the Box Announces Plan to Close Hundreds of Stores
In April, Jack in the Box revealed its “Jack on Track” plan to improve its financial health. The plan includes closing 150 to 200 underperforming restaurants.
CEO Lance Tucker explained the strategy: “Our focus is on three areas: improving our balance sheet by accelerating cash flow and reducing debt; closing weaker restaurants to support steady growth and better unit economics; and simplifying the business model and investor story.”
Tucker also said the company will continue to invest in technology and restaurant renovations to support long-term growth.
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