Wall’s, the UK’s leading sausage roll brand, is expanding its food-to-go range with the launch of new Takeaway Pockets in three popular takeaway-inspired flavours: Pepperoni Pizza, Cheeseburger, and Bombay Potato Curry.
Following the success of its £20 million-plus slices range, Wall’s new Takeaway Pockets are smaller in size, designed as a lighter snack or meal option. The range aims to attract younger shoppers who seek convenient, trend-driven food choices.
Each flavour draws inspiration from Britain’s favourite takeaway dishes.
The Pepperoni Pizza Pocket is filled with rich tomato sauce, extra mature cheddar cheese, and smoky pepperoni, delivering a classic pizza taste inside a pastry shell. The Cheeseburger Pocket features a savoury beef filling combined with melted cheddar, tangy pickles, and classic burger sauce for a playful take on a fast-food favourite. The Bombay Potato Curry Pocket offers a spiced potato filling with warm Indian flavours, suitable for vegans, vegetarians, and flexitarians.
The packaging uses bold colours and bright graphics inspired by the vibrant energy of UK takeaway culture. This eye-catching design targets younger consumers and stands out on store shelves. The pockets can be eaten straight from the pack or heated for a warm snack, making them ideal for on-the-go eating, lunchtime, or meal deals.
Jason Manley, Brand Director at The Compleat Food Group, said, “Wall’s is building on the success of its slices range by tapping into the nation’s love of big, bold takeaway tastes. As a leading brand in the Chilled Savoury Pastry category with strong appeal among younger consumers, we are well positioned to attract new audiences and bring real excitement to the food-to-go section.
“Our new Takeaway Pockets deliver exactly that. With three distinctive recipes launching the range, we are confident they will capture the attention of younger shoppers, while also offering something fresh and exciting for our existing customers.”
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