Roy Rogers Restaurants Franchise Costs, Profit & Opportunity For 2024

by Nick

Roy Rogers Restaurants Introduction

Roy Rogers Restaurants is a beloved American fast-food chain known for its delicious burgers, roast beef sandwiches, fried chicken, and famous Fixin’s Bar. Established in 1968, Roy Rogers has built a strong reputation for quality food, friendly service, and nostalgic charm. With over 50 locations across the Mid-Atlantic region, Roy Rogers continues to delight guests with its classic American fare and commitment to hospitality.

Franchise Requirements

Becoming a franchisee with Roy Rogers Restaurants requires meeting certain criteria established by the company:

  1. Financial qualifications: Prospective franchisees must have a minimum net worth and liquid assets to qualify for a Roy Rogers franchise opportunity.
  2. Business experience: While prior experience in the restaurant industry is not always required, having a background in business management or hospitality can be advantageous.
  3. Commitment to the brand: Roy Rogers seeks franchisees who are dedicated to upholding the brand’s standards, values, and commitment to customer satisfaction.
  4. Location selection: Franchisees must identify suitable locations for their Roy Rogers restaurants, considering factors such as demographics, traffic flow, and market demand.
  5. Training and support: Roy Rogers provides comprehensive training and ongoing support to franchisees and their staff to ensure they have the knowledge and resources needed to run a successful restaurant.

Franchise Costs

The initial investment required to open a Roy Rogers franchise can vary depending on factors such as location, size of the restaurant, and local market conditions. However, prospective franchisees can expect to pay the following estimated costs:

  1. Franchise fee: The initial franchise fee for a Roy Rogers restaurant typically ranges from $25,000 to $50,000.
  2. Build-out costs: The cost of building and outfitting a Roy Rogers restaurant can range from $500,000 to $1.5 million or more, including expenses such as leasehold improvements, equipment purchases, and decor.
  3. Working capital: Franchisees should have sufficient working capital to cover operating expenses, payroll, and other costs until the restaurant becomes profitable.
  4. Royalty and advertising fees: Roy Rogers charges franchisees ongoing royalty fees based on a percentage of gross sales, as well as contributions to national and local advertising funds.

Profit Potential

While specific profit figures for Roy Rogers franchise locations are not publicly disclosed, franchisees can achieve profitability through strong sales, effective cost management, and operational efficiency. On average, successful Roy Rogers restaurants can generate annual sales ranging from $1 million to $2 million or more, depending on factors such as location and market demand.


After deducting operating expenses, including food and labor costs, rent, utilities, and royalties, franchisees can expect to achieve a net profit margin of around 10% to 20% of gross sales revenue. However, individual profit numbers can vary based on factors such as location, competition, and economic conditions.


Brand Advantages

Roy Rogers offers several advantages to franchisees, including:

  1. Iconic brand: Roy Rogers is a well-known brand with a rich history and loyal customer base, making it easier for franchisees to attract guests and drive sales.
  2. Diverse menu: Roy Rogers’ menu features a wide variety of classic American favorites, including burgers, sandwiches, fried chicken, and sides, providing something for everyone to enjoy.
  3. Fixin’s Bar: One of Roy Rogers’ unique features is its Fixin’s Bar, where guests can customize their meals with a variety of fresh toppings and condiments, enhancing their dining experience.
  4. Supportive franchisor: Roy Rogers provides franchisees with comprehensive training, marketing support, and ongoing assistance to help them succeed in the competitive restaurant industry.

Food Offerings

Roy Rogers’ menu includes a variety of mouthwatering items, such as:

  1. Double R Bar Burger: A classic burger featuring two beef patties, American cheese, lettuce, tomato, onions, and pickles on a toasted bun.
  2. Roast Beef Sandwich: Tender, thinly sliced roast beef served on a sesame seed bun with a choice of toppings and sauces.
  3. Fried Chicken Platter: Crispy, golden-brown fried chicken served with a choice of sides, such as mashed potatoes, coleslaw, or macaroni and cheese.
  4. Fixin’s Bar: A self-serve station where guests can customize their meals with toppings like lettuce, tomatoes, onions, pickles, and various sauces.

Franchise Opportunity

For entrepreneurs looking to enter the restaurant industry, Roy Rogers Restaurants offers an exciting franchise opportunity with the potential for profitability and growth. With its iconic brand, diverse menu offerings, and commitment to quality, Roy Rogers provides franchisees with the tools and support they need to succeed in the competitive fast-food market.


In conclusion, Roy Rogers Restaurants is a well-established fast-food franchise that offers aspiring entrepreneurs the opportunity to own and operate their own restaurant business. With its iconic brand, diverse menu offerings, and commitment to quality and hospitality, Roy Rogers provides franchisees with the potential for profitability and success in the dynamic foodservice industry. As the brand continues to expand and innovate, Roy Rogers remains a promising investment opportunity for individuals seeking a rewarding career in the restaurant business.


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