ShaurMeals Franchise Costs, Profit & Opportunity For 2024

by Nick

Introduction to ShaurMeals

ShaurMeals is a rapidly growing fast-casual restaurant chain specializing in delicious and nutritious Middle Eastern cuisine. With a focus on quality ingredients, authentic flavors, and exceptional customer service, ShaurMeals has quickly become a favorite dining destination for food enthusiasts seeking flavorful and wholesome meals. Founded in 2017, ShaurMeals has since expanded its footprint across various regions, attracting a loyal following of customers eager to experience its mouthwatering menu offerings.

Franchise Requirements

Becoming a franchisee with ShaurMeals offers an exciting opportunity for entrepreneurs passionate about the culinary arts and committed to delivering exceptional dining experiences. While specific requirements may vary depending on location and market conditions, prospective franchisees typically need to meet certain criteria:

  1. Financial Stability: Prospective franchisees must demonstrate financial stability and have the necessary capital to invest in the franchise. Financial requirements may include an initial franchise fee, startup costs, and ongoing royalty payments.
  2. Operational Experience: Previous experience in the restaurant or food service industry is often preferred, although ShaurMeals provides comprehensive training and support to help franchisees succeed.
  3. Commitment to Quality: ShaurMeals values quality, freshness, and authenticity. Franchisees must be committed to upholding these standards and delivering an exceptional dining experience to guests.
  4. Passion for the Brand: Franchisees should align with the values and ethos of ShaurMeals, embracing its culinary heritage, customer-focused approach, and commitment to excellence.

Franchise Costs

The costs associated with opening a ShaurMeals franchise can vary depending on factors such as location, size of the restaurant, and local market conditions. While specific figures may differ, prospective franchisees can expect to incur expenses such as:

  1. Initial Franchise Fee: This one-time fee grants franchisees the right to use the ShaurMeals brand and operating system. The initial franchise fee typically ranges from $30,000 to $50,000 or more.
  2. Startup Costs: Startup costs encompass expenses related to site selection, leasehold improvements, equipment purchases, inventory, signage, and pre-opening marketing. These costs can vary widely but may range from $150,000 to $300,000 or more.
  3. Royalty Fees: Franchisees are typically required to pay ongoing royalty fees, usually calculated as a percentage of gross sales. Royalty fees typically range from 5% to 7% of gross sales.
  4. Marketing Fees: Franchisees may contribute to a marketing fund to support national and local marketing efforts. Marketing fees are typically around 2% to 3% of gross sales.

Profit Potential

While specific profit figures for ShaurMeals franchises may vary based on factors such as location, sales volume, and operating expenses, industry data and estimates can provide insight into the profit potential:

  1. Revenue Generation: A well-run ShaurMeals franchise can generate annual sales ranging from $500,000 to $1.5 million or more, depending on factors such as location and market demand.
  2. Profit Margins: After deducting operating expenses such as rent, labor, food costs, and royalties, franchisees can typically achieve net profit margins of 10% to 20% of gross sales revenue.
  3. Return on Investment (ROI): While the ROI timeline can vary, franchisees can expect to recoup their initial investment within three to five years, depending on factors such as sales performance and operating efficiency.

Brand Advantages

ShaurMeals offers several advantages to franchisees, including:

  1. Authentic Cuisine: ShaurMeals specializes in authentic Middle Eastern cuisine made with quality ingredients and traditional recipes, appealing to customers seeking flavorful and wholesome meals.
  2. Strong Brand Identity: With its distinctive branding and commitment to quality, ShaurMeals enjoys strong brand recognition and a loyal customer base.
  3. Flexible Menu Options: ShaurMeals offers a diverse menu featuring a variety of Middle Eastern dishes, including shawarma, falafel, hummus, and more, catering to different tastes and preferences.
  4. Health-conscious Options: ShaurMeals caters to health-conscious consumers by offering a range of nutritious and gluten-free options, including salads, grilled meats, and vegetarian dishes.

Food Offerings

ShaurMeals’ menu features an enticing array of Middle Eastern delicacies, including:

  1. Shawarma: Tender slices of marinated meat, such as chicken, beef, or lamb, roasted on a vertical spit and served in pita bread or as a platter with rice and salad.
  2. Falafel: Crispy, golden-brown chickpea patties seasoned with herbs and spices, served in pita bread or as a side dish with tahini sauce.
  3. Hummus: Creamy, savory dip made from pureed chickpeas, tahini, garlic, lemon juice, and olive oil, served with warm pita bread and vegetables.
  4. Tabbouleh: Refreshing salad made with chopped parsley, tomatoes, onions, bulgur wheat, and mint, tossed in a tangy lemon and olive oil dressing.


Becoming a franchisee with ShaurMeals presents an exciting opportunity for entrepreneurs looking to capitalize on the growing demand for authentic Middle Eastern cuisine. With its proven business model, strong brand identity, and commitment to quality, ShaurMeals offers franchisees the chance to build successful businesses in the fast-casual dining sector.

As consumer preferences continue to evolve, ShaurMeals remains committed to innovation and excellence, continually updating its menu offerings and customer experience to meet changing tastes and preferences. With support from the franchisor, franchisees have the opportunity to build thriving businesses and become integral parts of their local communities.


In conclusion, ShaurMeals represents a compelling franchise opportunity for entrepreneurs passionate about Middle Eastern cuisine and eager to deliver exceptional dining experiences to customers. With its authentic flavors, quality ingredients, and commitment to excellence, ShaurMeals offers franchisees the chance to build successful businesses in the fast-casual dining industry.

As ShaurMeals continues to expand its presence and innovate its offerings, there has never been a better time to join this dynamic franchise network and embark on a journey of culinary excellence and business success.


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