Zaxby’s Franchise Costs, Profit & Opportunity For 2024

by Nick

Introduction to Zaxby’s

Zaxby’s is a beloved fast-casual restaurant chain known for its delicious chicken fingers, wings, sandwiches, and signature sauces. Founded in 1990 by childhood friends Zach McLeroy and Tony Townley in Statesboro, Georgia, Zaxby’s has grown into a nationally recognized brand with a strong presence across the United States. With a focus on quality ingredients, flavorful menu offerings, and exceptional customer service, Zaxby’s has earned a loyal following of customers who crave its craveable chicken-centric fare.

Franchise Requirements

Becoming a franchisee with Zaxby’s offers entrepreneurs an exciting opportunity to join a successful and established brand in the fast-casual dining industry. While specific requirements may vary, prospective franchisees typically need to meet certain criteria:

  1. Financial Stability: Prospective franchisees must demonstrate financial stability and have the necessary capital to invest in the franchise. Financial requirements may include an initial franchise fee, startup costs, and ongoing royalty payments.
  2. Operational Experience: Previous experience in the restaurant or food service industry is often preferred, although Zaxby’s provides comprehensive training and support to help franchisees succeed.
  3. Commitment to Quality: Zaxby’s is committed to delivering high-quality food and exceptional customer service. Franchisees must share this commitment and uphold Zaxby’s standards of excellence.
  4. Passion for the Brand: Franchisees should align with the values and culture of Zaxby’s, embracing its focus on community, quality, and hospitality.

Franchise Costs

The costs associated with opening a Zaxby’s franchise can vary depending on factors such as location, size of the restaurant, and market conditions. While specific figures may differ, prospective franchisees can expect to incur expenses such as:

  1. Initial Franchise Fee: The initial franchise fee typically ranges from $30,000 to $35,000, granting franchisees the right to use the Zaxby’s brand and operating system.
  2. Startup Costs: Startup costs encompass expenses related to site selection, leasehold improvements, equipment purchases, inventory, signage, and pre-opening marketing. These costs can vary widely but may range from $500,000 to $1.5 million or more.
  3. Royalty Fees: Franchisees are typically required to pay ongoing royalty fees, usually calculated as a percentage of gross sales. Royalty fees typically range from 5% to 6% of gross sales.
  4. Marketing Fees: Franchisees may contribute to a marketing fund to support national and local marketing efforts. Marketing fees are typically around 1% to 2% of gross sales.

Profit Potential

While specific profit figures for Zaxby’s franchises may vary based on factors such as location, sales volume, and operating expenses, industry data and estimates can provide insight into the profit potential:

  1. Revenue Generation: A well-run Zaxby’s franchise can generate annual sales ranging from $1 million to $2 million or more, depending on factors such as location, market demand, and operational efficiency.
  2. Profit Margins: After deducting operating expenses such as rent, labor, food costs, and royalties, franchisees can typically achieve net profit margins of 10% to 20% of gross sales revenue.
  3. Return on Investment (ROI): While the ROI timeline can vary, franchisees can expect to recoup their initial investment within three to five years, depending on factors such as sales performance and operating efficiency.

Brand Advantages

Zaxby’s offers several advantages to franchisees, including:

  1. Strong Brand Recognition: With its distinctive branding and memorable advertising campaigns, Zaxby’s enjoys strong brand recognition and a loyal customer base.
  2. Menu Variety: Zaxby’s offers a diverse menu featuring a variety of chicken-centric dishes, including chicken fingers, wings, sandwiches, salads, and more, appealing to a wide range of tastes and preferences.
  3. Signature Sauces: Zaxby’s is famous for its delicious signature sauces, including Zax Sauce, Tongue Torch, Wimpy, Nuclear, and Insane, adding flavor and excitement to its menu offerings.
  4. Focus on Quality: Zaxby’s is committed to using quality ingredients and preparing food fresh to order, ensuring that every meal is flavorful, satisfying, and of the highest quality.

Food Offerings

Zaxby’s menu features an enticing array of chicken-focused dishes, including:

  1. Chicken Fingerz: Crispy, golden-brown chicken fingers made from tender, all-white-meat chicken, served with Zax Sauce or other signature sauces.
  2. Wings: Juicy, flavorful chicken wings available in various flavors and heat levels, including mild, medium, hot, and nuclear.
  3. Sandwiches: Delicious chicken sandwiches served on toasted buns with lettuce, tomato, and Zax Sauce or other toppings.
  4. Salads: Fresh, crisp salads featuring mixed greens, tomatoes, cucumbers, cheese, and grilled or fried chicken, topped with your choice of dressing.


Becoming a franchisee with Zaxby’s presents an exciting opportunity for entrepreneurs looking to capitalize on the growing demand for quality chicken-centric dining experiences. With its proven business model, strong brand identity, and commitment to excellence, Zaxby’s offers franchisees the chance to build successful businesses in the fast-casual dining sector.

As consumer preferences continue to evolve, Zaxby’s remains committed to innovation and growth, continually updating its menu offerings and customer experience to meet changing tastes and preferences. With support from the franchisor, franchisees have the opportunity to build thriving businesses and become integral parts of their local communities.


In conclusion, Zaxby’s represents a compelling franchise opportunity for entrepreneurs passionate about the foodservice industry and eager to deliver exceptional dining experiences to customers. With its flavorful menu offerings, strong brand recognition, and commitment to quality, Zaxby’s offers franchisees the chance to build successful businesses and become leaders in the fast-casual dining segment.

As Zaxby’s continues to expand its presence and innovate its offerings, there has never been a better time to join this dynamic franchise network and embark on a journey of culinary excellence and business success.


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