Bobby’s Burger Palace Franchise Costs, Profit & Requirements For 2024

by Nick
Bobby's Burger Palace Franchise

BBP’s menu features a variety of burgers inspired by Bobby Flay’s travels across America, each offering a unique blend of regional flavors and high-quality ingredients. Some of the standout offerings include the LA Burger with avocado relish and watercress, the Miami Burger with pressed ham, Swiss cheese, and pickles, and the classic Crunchburger, topped with American cheese and potato chips. In addition to burgers, BBP also offers a selection of sides, salads, milkshakes, and specialty drinks, ensuring there is something for everyone.

Bobby’s Burger Palace Brand Introduction

Bobby’s Burger Palace (BBP) is the brainchild of celebrity chef Bobby Flay, a renowned figure in the culinary world.


Established in 2008, BBP aims to provide a unique and upscale twist on the classic American burger joint. The concept revolves around delivering gourmet burgers with bold flavors, fresh ingredients, and a touch of culinary creativity that only a chef of Bobby Flay’s caliber can offer. The restaurant’s inviting atmosphere, combined with its diverse menu, makes it a popular destination for burger enthusiasts.


The brand’s commitment to quality and innovation has earned it a loyal customer base and numerous accolades within the food industry. BBP has successfully expanded to multiple locations across the United States, each maintaining the high standards set by its flagship restaurant. The combination of Bobby Flay’s celebrity status, culinary expertise, and a well-executed concept makes BBP a compelling franchise opportunity for aspiring restaurateurs.


see also: Matsuya Franchise


Bobby’s Burger Palace Franchise Cost

Investing in a BBP franchise requires a significant financial commitment, reflecting the brand’s premium positioning and the support provided to franchisees. Here are the primary financial aspects associated with opening a BBP franchise:

Initial Franchise Fee: The initial franchise fee for a BBP franchise is $50,000. This fee grants the franchisee the right to use the BBP brand name, access to proprietary recipes, and initial training and support.

Total Investment: The total investment required to open a BBP franchise ranges from $1,500,000 to $2,500,000. This includes costs such as real estate, construction, equipment, signage, initial inventory, and working capital.

Royalty Fees: BBP charges a royalty fee of 5% of gross sales. This fee covers ongoing support, marketing, and access to the brand’s established systems and processes.

Marketing Fees: Franchisees are required to contribute 2% of their gross sales to a marketing fund. This fund is used to promote the BBP brand on a national level, benefiting all franchisees through increased brand awareness and customer traffic.

Additional Costs: Other costs to consider include training expenses, insurance, permits and licenses, and initial staffing. These expenses can vary depending on the location and size of the restaurant.

While the financial commitment is substantial, the potential for high returns and the backing of a well-known brand like BBP make it an attractive investment for those looking to enter the premium burger market.

Bobby’s Burger Palace Franchise Conditions

To ensure the success and uniformity of the brand, BBP has established specific conditions and requirements for potential franchisees. These conditions are designed to maintain the high standards of quality and service that BBP is known for.

Here are the key conditions for becoming a BBP franchisee:

Experience: BBP prefers franchisees with prior experience in the restaurant industry, particularly in managing or operating a full-service or fast-casual restaurant. This experience helps ensure that franchisees have the necessary skills to run a successful BBP location.

Financial Stability: Potential franchisees must demonstrate financial stability and the ability to meet the required investment. This includes having a minimum net worth of $1,500,000 and liquid assets of at least $500,000.

Commitment: Franchisees must be committed to operating their BBP location in accordance with the brand’s standards and guidelines. This includes adhering to the prescribed menu, maintaining quality control, and providing excellent customer service.

Location: BBP places a strong emphasis on selecting prime locations for its restaurants. Franchisees must be willing to work with BBP’s real estate team to identify and secure a suitable location that meets the brand’s criteria.

Training and Support: Franchisees are required to participate in BBP’s comprehensive training program, which covers all aspects of restaurant operations, from food preparation to customer service. Additionally, franchisees must be open to ongoing support and periodic evaluations to ensure compliance with BBP standards.

By setting these conditions, BBP aims to partner with franchisees who are capable of upholding the brand’s reputation and delivering a consistently excellent dining experience to customers.

Bobby’s Burger Palace Franchise Process

BBP has developed a detailed and structured process for awarding franchises, ensuring that both the franchisor and franchisee are well-prepared for a successful partnership. The franchise process involves several steps, each designed to provide potential franchisees with the information and support they need to make an informed decision. Here is an overview of the BBP franchise process:

Initial Inquiry: The process begins with an initial inquiry, where interested parties can request more information about the BBP franchise opportunity. This can be done through the BBP website or by contacting the franchise development team directly.

Application: Potential franchisees are required to complete a franchise application, providing details about their background, experience, and financial situation. This information helps BBP evaluate the suitability of the candidate.

Preliminary Interview: Once the application is reviewed, selected candidates are invited to participate in a preliminary interview. This interview allows BBP to learn more about the candidate’s motivations and qualifications, while also providing the candidate with an opportunity to ask questions about the franchise.

Disclosure Document: Qualified candidates receive a Franchise Disclosure Document (FDD), which provides detailed information about the BBP franchise, including financial performance, fees, and obligations. Candidates are encouraged to review the FDD carefully and seek advice from legal and financial advisors.

Discovery Day: Candidates who remain interested after reviewing the FDD are invited to attend a Discovery Day at BBP headquarters. During this visit, candidates meet with key members of the BBP team, tour a BBP restaurant, and gain a deeper understanding of the brand and its operations.

Approval and Agreement: After Discovery Day, the BBP team conducts a final evaluation of the candidate. If approved, the candidate is offered a franchise agreement. Upon signing the agreement and paying the initial franchise fee, the candidate officially becomes a BBP franchisee.

Training and Opening: New franchisees undergo comprehensive training to prepare for the opening of their BBP location. BBP provides ongoing support throughout the build-out and pre-opening phases, ensuring that the restaurant is set up for success from day one.

By following this thorough and transparent process, BBP ensures that franchisees are well-equipped to operate their restaurant and contribute to the brand’s ongoing success.

Bobby’s Burger Palace Franchise Advantages

There are several advantages to investing in a BBP franchise, making it an attractive option for prospective franchisees.

Here are some of the key benefits:

Strong Brand Recognition: BBP benefits from the strong brand recognition and celebrity status of Bobby Flay. This association with a well-known chef helps attract customers and provides a competitive edge in the crowded burger market.

Proven Business Model: BBP’s business model has been successfully tested and refined over the years, providing franchisees with a blueprint for success. The brand’s emphasis on quality, innovation, and customer satisfaction has resulted in a loyal customer base and strong financial performance.

Comprehensive Training and Support: BBP provides extensive training and support to franchisees, covering all aspects of restaurant operations. This includes initial training, ongoing support, marketing assistance, and access to proprietary systems and processes.

Prime Locations: BBP’s real estate team works closely with franchisees to identify and secure prime locations for new restaurants. This focus on high-traffic areas helps ensure a steady stream of customers and maximizes the potential for success.

Menu Innovation: BBP’s menu is continually updated and refined, offering customers new and exciting options while maintaining the brand’s high standards of quality. This commitment to innovation helps keep the menu fresh and appealing, attracting repeat business.

Marketing and Branding: BBP’s marketing efforts are designed to promote the brand on a national level, benefiting all franchisees through increased brand awareness and customer traffic. Franchisees also receive support with local marketing initiatives, helping to drive traffic to their specific location.

Exclusive Territories: BBP offers exclusive territories to franchisees, ensuring that they have a defined area in which to operate without direct competition from other BBP locations. This helps protect the franchisee’s investment and allows for focused marketing efforts.

High-Quality Ingredients: BBP is committed to using high-quality, fresh ingredients in all of its menu items. This emphasis on quality helps differentiate the brand from competitors and resonates with health-conscious consumers.

By leveraging these advantages, BBP franchisees can build a successful and profitable business, backed by the strength and reputation of the BBP brand.


In conclusion, Bobby’s Burger Palace offers a compelling franchise opportunity for individuals interested in entering the premium burger market. With its strong brand recognition, proven business model, comprehensive training and support, and focus on quality and innovation, BBP provides franchisees with the tools and resources needed to succeed. Aspiring restaurateurs with a passion for great food and exceptional service will find BBP to be an exciting and rewarding investment.


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