Matsuya Franchise Costs, Profit & Requirements For 2024

by Nick
Matsuya Franchise

With over 1,000 locations nationwide, Matsuya has expanded its presence internationally, aiming to introduce the authentic taste of Japanese fast food to a global audience. The brand’s emphasis on efficiency and quality, combined with a deep understanding of local tastes, makes Matsuya a compelling franchise opportunity for aspiring restaurateurs.

Matsuya Brand Introduction

Matsuya, a prominent chain of gyudon (beef bowl) restaurants, is one of Japan’s leading fast-food brands. Established in 1966, Matsuya is renowned for offering high-quality, affordable Japanese cuisine in a fast-casual setting. The brand’s menu centers around gyudon, but it also includes a variety of other traditional Japanese dishes such as curry, donburi, and teishoku (set meals). Matsuya’s commitment to fresh ingredients, speedy service, and customer satisfaction has solidified its position as a favorite dining option in Japan and beyond.


see also: Coco Ichibanya Franchise


Matsuya Franchise Cost

Franchising with Matsuya involves several financial commitments. The initial franchise fee typically ranges from $30,000 to $50,000, depending on the location and size of the restaurant. This fee covers the rights to use the Matsuya brand, access to the company’s proprietary recipes and operational systems, and initial training for the franchisee and their staff.


In addition to the initial franchise fee, potential franchisees should be prepared for other costs such as real estate, construction, and equipment. These costs can vary widely based on the location and specific needs of the restaurant but generally range between $200,000 and $400,000. Matsuya also charges ongoing royalty fees, usually around 5% of gross sales, and a marketing fee to support national and local advertising efforts.


Matsuya Franchise Conditions

To become a Matsuya franchisee, there are several conditions and requirements that must be met. First and foremost, potential franchisees should have a strong passion for the food service industry and a commitment to maintaining the high standards associated with the Matsuya brand. Prior experience in the restaurant business is highly preferred but not mandatory, as Matsuya provides comprehensive training and support.

Financial stability is another critical requirement. Franchisees must demonstrate the ability to fund the initial investment and sustain the business during its early stages. This typically includes a minimum net worth of $500,000 and liquid assets of at least $200,000.

Matsuya also looks for franchisees who possess strong leadership and management skills. Running a successful Matsuya restaurant requires the ability to manage staff, oversee daily operations, and ensure exceptional customer service.

Franchisees should be prepared to be actively involved in the day-to-day management of their restaurant.

Matsuya Franchise Process

The process of becoming a Matsuya franchisee involves several key steps, designed to ensure a good fit between the franchisee and the brand. The process typically includes the following stages:

Initial Inquiry: Interested candidates start by submitting an inquiry form on the Matsuya franchise website. This form gathers basic information about the candidate’s background, financial status, and reasons for wanting to open a Matsuya franchise.

Application Review: Matsuya’s franchise development team reviews the application to assess the candidate’s qualifications. If the initial criteria are met, the candidate is invited to proceed to the next stage.

Franchise Disclosure Document (FDD): The candidate receives the FDD, a legal document that provides detailed information about the franchise opportunity, including financial commitments, obligations, and the terms of the franchise agreement.

Interview and Evaluation: Candidates who wish to proceed after reviewing the FDD are invited for an interview with Matsuya’s franchise team. This interview assesses the candidate’s suitability and commitment to the brand.

Approval and Agreement: Successful candidates receive approval to become franchisees. They then sign the franchise agreement and pay the initial franchise fee.

Site Selection and Development: Matsuya assists franchisees in selecting an appropriate location for their restaurant.

This involves market research, site evaluation, and lease negotiations. Once the site is secured, the development process begins, including design, construction, and equipment installation.

Training: New franchisees and their management team undergo comprehensive training at Matsuya’s training facility. This training covers all aspects of restaurant operations, including food preparation, customer service, inventory management, and marketing.

Grand Opening: With the restaurant fully developed and the team trained, the franchisee is ready for the grand opening. Matsuya provides ongoing support during this critical phase to ensure a successful launch.

Matsuya Franchise Advantages

Franchising with Matsuya offers several distinct advantages that make it an attractive business opportunity:

Established Brand Recognition: Matsuya is a well-known and respected brand in Japan and internationally. This brand recognition helps attract customers and build trust quickly.

Comprehensive Training and Support: Matsuya provides extensive training and ongoing support to franchisees, ensuring they have the knowledge and resources needed to run a successful restaurant.

Proven Business Model: With decades of experience and a large network of successful restaurants, Matsuya offers a proven business model that minimizes risks and maximizes profitability.

High-Quality Products: Matsuya’s commitment to using fresh, high-quality ingredients ensures that customers receive delicious, authentic Japanese meals. This focus on quality helps drive repeat business and positive word-of-mouth.

Innovative Menu: Matsuya continually updates and expands its menu to meet changing customer preferences and market trends. This innovation keeps the brand relevant and appealing to a broad customer base.

Marketing and Advertising Support: Franchisees benefit from Matsuya’s national and local marketing campaigns, which help drive traffic and boost sales.

Economies of Scale: As part of a large franchise network, Matsuya franchisees enjoy economies of scale in purchasing and operations, resulting in lower costs and higher margins.

Strong Corporate Support: Matsuya’s franchise development team provides ongoing support in areas such as marketing, operations, and technology, helping franchisees navigate challenges and achieve long-term success.


Becoming a Matsuya franchisee offers a unique opportunity to be part of a leading brand in the fast-casual dining industry.

With its established reputation, high-quality products, and comprehensive support, Matsuya provides a solid foundation for entrepreneurial success. By meeting the franchise requirements and following the proven business model, franchisees can enjoy the benefits of owning a Matsuya restaurant while contributing to the brand’s continued growth and success.


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