Mad Mex Fresh Mexican Franchise Costs, Profit & Requirements For 2024

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Mad Mex Fresh Mexican: A Flavorful Fiesta for Franchisees

Mad Mex Fresh Mexican is a vibrant and innovative fast-casual Mexican restaurant chain that brings the bold flavors of Mexico to Australia. Founded in 2007 by Clovis Young and his business partner, Mad Mex has quickly become a favorite destination for food lovers seeking fresh, healthy, and delicious Mexican cuisine. With a focus on using quality ingredients, authentic recipes, and sustainable practices, Mad Mex is dedicated to providing an unforgettable dining experience that captures the essence of Mexican street food culture.

Reputation and Public Review

Mad Mex Fresh Mexican has built a strong reputation among customers for its flavorful and customizable Mexican dishes, friendly service, and lively atmosphere. The restaurant chain has received rave reviews from both critics and patrons, with many praising its fresh ingredients, generous portion sizes, and bold flavors. Customers appreciate Mad Mex’s commitment to using ethically sourced meats, fresh produce, and house-made salsas and sauces, resulting in a dining experience that is both delicious and socially responsible.


Franchise Requirements

To become a Mad Mex Fresh Mexican franchisee, individuals must meet certain requirements and qualifications:


Business Experience: Prospective franchisees should have previous experience in the food service industry or business management, preferably in a leadership role.


Financial Stability: Franchisees are required to have sufficient financial resources to cover the initial investment, franchise fees, and operating expenses.


Passion for Mexican Cuisine: Mad Mex seeks franchisees who are passionate about Mexican food and culture, with a genuine desire to deliver an authentic and memorable dining experience to customers.

Franchise Costs Needed

The initial investment required to open a Mad Mex Fresh Mexican franchise varies depending on factors such as location, size of the restaurant, and market conditions. However, franchisees can expect the following costs:

Franchise Fee: The franchise fee for Mad Mex is $50,000.

Total Initial Investment: The total initial investment typically ranges from $400,000 to $700,000, including expenses such as leasehold improvements, equipment purchases, inventory, and working capital.

Franchise Profit

The potential profit for a Mad Mex Fresh Mexican franchise can vary based on factors such as location, sales volume, and operating expenses. On average, successful Mad Mex franchisees can expect to generate annual profits ranging from $100,000 to $200,000 or more.

Brand Advantages

Mad Mex Fresh Mexican offers several advantages to franchisees:

Established Brand: Mad Mex is a well-established and recognized brand in the Australian fast-casual dining market, with a loyal customer base and a strong following on social media.

Support and Training: Mad Mex provides comprehensive training and ongoing support to franchisees, including assistance with site selection, store design, marketing, and operations.

Authentic Flavors: Mad Mex is committed to delivering authentic Mexican flavors and ingredients, with a menu that features classic dishes such as burritos, tacos, quesadillas, and nachos.

Sustainable Practices: Mad Mex prioritizes sustainability and environmental responsibility, using ethically sourced meats, locally grown produce, and eco-friendly packaging.

Menu Offerings List

Mad Mex Fresh Mexican’s menu features a tantalizing array of Mexican-inspired dishes, including:

Burritos: Large flour tortillas filled with your choice of protein, rice, beans, cheese, vegetables, and salsa.

Tacos: Soft or hard-shell tacos filled with grilled meats, fresh toppings, and zesty sauces.

Quesadillas: Grilled flour tortillas stuffed with melted cheese, grilled vegetables, and your choice of protein.

Nachos: Crispy corn tortilla chips topped with melted cheese, jalapenos, sour cream, guacamole, and salsa.

Salads: Fresh and flavorful salads with mixed greens, grilled chicken, avocado, corn, black beans, and cilantro-lime dressing.

Franchise Prospects

The prospects for owning a Mad Mex Fresh Mexican franchise are promising, with opportunities for growth and success in the fast-casual dining industry. As a well-established brand with a proven track record of success, Mad Mex offers franchisees the chance to capitalize on the growing popularity of Mexican cuisine and tap into a loyal customer base. With support from the franchisor and a commitment to delivering delicious and authentic Mexican flavors, franchisees can build profitable and sustainable businesses that cater to a diverse and enthusiastic customer base.


Mad Mex Fresh Mexican presents an exciting opportunity for entrepreneurs looking to own a successful and rewarding franchise in the fast-casual dining sector. With its vibrant atmosphere, authentic flavors, and commitment to quality, Mad Mex has carved out a unique niche in the Australian restaurant industry. If you’re passionate about Mexican cuisine, customer service, and creating memorable dining experiences, consider joining the Mad Mex family and become part of a thriving and dynamic brand that celebrates the rich flavors and traditions of Mexico.


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