Taco Bell has launched a creative new campaign aimed at the growing circular fashion community. Known for its innovative marketing, the fast-food chain teamed up with The Or to introduce a taco-themed DIY packaging solution for sellers of pre-loved fashion items.
Pre-loved fashion sellers often struggle to find suitable packaging. Many resort to using cereal boxes, bin bags, or other household items to send their goods. Taco Bell’s campaign offers a fun and branded alternative.
For one day only, Taco Bell’s Baker Street location in London will host an in-store DIY postage packaging station. Customers can pack their fashion items using all the necessary materials provided, including Taco Bell’s distinctive branded paper bags. To add a special touch, every person who uses the packaging station will receive a free crunchy taco as a thank-you gift.
Taco Bell is also making its iconic paper bags available through its Click & Collect service. This means anyone can access the packaging for free, as long as they add another item to their order. This removes the hassle of searching for last-minute packaging like cardboard boxes or mailing bags, offering a convenient and stylish option.
To promote the campaign, Taco Bell will support it with influencer content on TikTok, helping to spread the word to a wider audience.
Lucy Dee, Marketing Director at Taco Bell UK, explained the idea behind the initiative: “Have you ever ordered from a resale company and received your parcel in less than desirable packaging? We thought so! Sellers have got creative, embracing whatever is lying around the house. Now you can get the most out of your bag at Taco Bell.”
Metz ti Bryan, Production Partner at The Or, added: “We love the creative ways that pre-loved fashion sellers package up their items. We wanted to find a way for Taco Bell fans to get in on the action, with the iconic paper bags acting as the perfect vehicle for second-hand goods.”
This campaign highlights Taco Bell’s knack for combining fun branding with current social trends, helping to support the circular economy while offering fans a unique experience.
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