Taco Bell, the global fast-food giant known for its Mexican-inspired menu, is set to enter the Croatian market for the first time. This move is part of a broader regional expansion supported by a significant investment.
The brand, famous for tacos, burritos, and quesadillas, operates thousands of outlets across more than 30 countries worldwide. Its launch in Croatia marks a key milestone in its growth strategy for the region.
According to Lider.hr, the expansion is backed by a €9.9 million investment from the European Bank for Reconstruction and Development (EBRD). This funding will help Bosnian companies Aptha Global and Tastra expand international fast-food chains in the region. While KFC will focus on Bosnia and Herzegovina, Taco Bell will target Croatia, Slovenia, and other neighboring markets.
Out of the total investment, the EBRD will provide €8.1 million directly. An additional €1.8 million will come from the Global Environment Facility (GEF) under the Circular Economy Regional Initiative (CERI).
This investment aims to open approximately 30 new restaurants across the region by the end of 2027. It also focuses on creating jobs, especially for women and persons with disabilities who are currently outside the workforce.
Jean-Marc Peterschmitt, EBRD Managing Director for the Corporate Sector, said, “This investment reflects our shared commitment to sustainable and inclusive growth. We are proud to support the introduction of brands like Taco Bell and KFC into new markets.”
Aldina Hadžić, Director of Aptha Global, added, “We are thrilled that EBRD recognised Aptha as a strategic partner. With this support, we will drive both job creation and green growth, including renewable energy use and circular economy practices.”
Aptha Global and Tastra are Bosnia-based companies specializing in bringing global franchises to Southeast Europe. Since 1996, the EBRD has invested over €3.3 billion in Bosnia and Herzegovina.
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