Cousins Subs Franchise Costs, Profit & Requirements For 2024

by Nick
Cousins Subs

Cousins Subs is a renowned American sub sandwich chain that has been serving high-quality, delicious sandwiches since 1972. Founded by cousins Bill Specht and Jim Sheppard in Milwaukee, Wisconsin, the brand has grown to become a beloved name in the sub sandwich market. Cousins Subs is known for its fresh ingredients, homemade bread, and unique flavors, offering a variety of subs, salads, and sides that cater to a wide range of tastes.

The core philosophy of Cousins Subs revolves around delivering “Better Bread. Better Subs.” This commitment to quality is evident in every aspect of their operations, from sourcing ingredients to customer service. The brand prides itself on creating an inviting atmosphere where customers can enjoy a meal that is both satisfying and wholesome.


Cousins Subs Franchise Fees

Starting a Cousins Subs franchise involves several financial commitments, which are essential to consider for prospective franchisees. The initial franchise fee is $25,000, which grants you the rights to operate under the Cousins Subs brand. This fee is standard in the industry and reflects the value of the established brand name and the support you receive from the franchisor.


In addition to the initial franchise fee, franchisees should anticipate an initial investment ranging from $211,200 to $538,200. This investment covers various startup costs, including real estate, equipment, inventory, and working capital.


The actual amount will vary based on factors such as location, store size, and market conditions.


Royalties are another ongoing cost for franchisees. Cousins Subs charges a royalty fee of 6% of gross sales, which is used to support ongoing franchisee support and brand development. Additionally, there is a marketing fee of 2% of gross sales, which contributes to national and regional advertising efforts to promote the brand and drive traffic to your location.

Cousins Subs Franchise Conditions

To ensure that franchisees are well-prepared to uphold the brand’s standards, Cousins Subs has established several conditions and requirements:

Financial Requirements: Franchisees must have a minimum net worth of $350,000 and liquid assets of at least $150,000.

These financial prerequisites ensure that franchisees have the necessary resources to support the initial investment and sustain operations during the initial phase.

Experience: While prior experience in the food service industry is not mandatory, it is highly beneficial. Cousins Subs seeks franchisees who possess strong business acumen, leadership skills, and a commitment to customer service.

Training and Support: Franchisees are required to complete a comprehensive training program provided by Cousins Subs.

This program covers all aspects of operating a franchise, including food preparation, customer service, marketing, and financial management.

Operational Standards: Franchisees must adhere to the operational standards set by Cousins Subs. This includes maintaining the quality of food, customer service, and cleanliness of the establishment. Regular evaluations are conducted to ensure compliance with these standards.

Lease and Location Approval: The location of your franchise must be approved by Cousins Subs. They provide guidance on selecting a suitable site that meets their criteria for visibility, accessibility, and market potential.

Cousins Subs Franchise Process

The process of becoming a Cousins Subs franchisee involves several steps, designed to ensure that both the franchisee and the franchisor are a good fit for each other:

Initial Inquiry: Prospective franchisees begin by submitting an inquiry through the Cousins Subs website or by contacting their franchise development team. This step allows you to express your interest and receive initial information about the franchise opportunity.

Application and Review: After the initial inquiry, you will need to complete a franchise application. This application provides detailed information about your background, financial status, and business experience. The Cousins Subs team will review your application to determine if you meet their preliminary qualifications.

Franchise Disclosure Document (FDD): If your application is approved, you will receive the Franchise Disclosure Document.

The FDD contains comprehensive information about the franchise, including financial performance representations, franchisee obligations, and legal disclosures. It is crucial to review this document thoroughly and seek legal advice if necessary.

Discovery Day: Qualified candidates are invited to attend a Discovery Day at the Cousins Subs headquarters. This event provides an opportunity to meet the corporate team, tour facilities, and gain a deeper understanding of the brand’s culture and operations. It also allows both parties to assess the potential partnership.

Franchise Agreement: If both parties are satisfied after Discovery Day, you will proceed to sign the Franchise Agreement.

This legally binding document outlines the terms and conditions of the franchise relationship, including fees, obligations, and rights.

Site Selection and Lease Approval: Once the Franchise Agreement is signed, you will begin the process of selecting a location for your franchise. Cousins Subs provides support in identifying and evaluating potential sites. The final site must be approved by the franchisor.

Training and Opening: Before opening your franchise, you will undergo the mandatory training program. This training equips you with the knowledge and skills necessary to operate a successful Cousins Subs franchise. After completing the training, you will work with the Cousins Subs team to prepare your location for opening day.

Cousins Subs Franchise Advantages

Owning a Cousins Subs franchise offers several advantages that contribute to the potential for success:

Established Brand: As a franchisee, you benefit from the recognition and reputation of the Cousins Subs brand. The established customer base and positive brand perception can help attract and retain customers.

Comprehensive Training and Support: Cousins Subs provides extensive training and ongoing support to franchisees.

This includes initial training, marketing support, operational guidance, and access to a network of experienced franchisees.

Proven Business Model: The Cousins Subs business model has been refined over decades of operation. Franchisees gain access to a proven system that includes standardized processes, supplier networks, and marketing strategies.

Quality Products: Cousins Subs is committed to using high-quality ingredients and maintaining consistent product standards. This focus on quality helps differentiate the brand in the competitive fast-casual dining market.

Marketing and Advertising: Franchisees benefit from national and regional marketing campaigns that promote the Cousins Subs brand. The marketing fee contributes to advertising efforts that drive brand awareness and customer traffic.

Community Involvement: Cousins Subs encourages franchisees to engage with their local communities through sponsorships, events, and charitable initiatives. This community involvement can enhance brand loyalty and build strong customer relationships.


Cousins Subs offers a compelling franchise opportunity for individuals seeking to enter the fast-casual dining industry.

With a strong brand reputation, comprehensive support, and a commitment to quality, franchisees are well-positioned to achieve success. By meeting the financial and operational requirements and following the established franchise process, you can join the Cousins Subs family and bring their delicious subs to your community.


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