Cousins Subs Franchise Costs, Profit & Opportunity For 2024

by Nick

Cousins Subs: Crafting Delicious Sandwiches Since 1972

Cousins Subs is a beloved sandwich chain that has been serving up mouthwatering subs since its inception in 1972. Founded by Bill Specht and his cousin Jim Sheppard in Milwaukee, Wisconsin, Cousins Subs has earned a reputation for its commitment to quality ingredients, freshly baked bread, and signature flavors. With over 100 locations across the Midwest, Cousins Subs has become a household name synonymous with delicious sandwiches and exceptional customer service.

Franchise Requirements

Becoming a franchisee with Cousins Subs requires a passion for the brand, a dedication to excellence, and a commitment to upholding the company’s values. Prospective franchisees must meet certain financial requirements, including a minimum net worth and liquid assets threshold. Additionally, Cousins Subs seeks individuals who possess strong leadership skills, business acumen, and a drive for success. Franchisees must also undergo comprehensive training and adhere to the brand’s operational standards and guidelines.


Franchise Costs

The initial investment required to open a Cousins Subs franchise varies depending on factors such as location, size of the restaurant, and market conditions. On average, the total initial investment ranges from $150,000 to $400,000. This investment covers expenses such as franchise fees, equipment purchases, leasehold improvements, and initial inventory. Additionally, franchisees are required to pay ongoing royalties and marketing fees based on a percentage of gross sales.


Franchise Profit

The profit potential of a Cousins Subs franchise is significant, with many franchisees achieving impressive returns on their investment. On average, Cousins Subs franchisees can expect to generate annual revenues ranging from $400,000 to $800,000, with profit margins typically averaging between 10% and 20%. However, individual results may vary depending on factors such as location, operational efficiency, and market conditions.


Brand Advantages

Cousins Subs offers several advantages to prospective franchisees, making it an attractive investment opportunity. Firstly, the brand’s strong regional presence and loyal customer base provide franchisees with a built-in market and instant brand recognition. Additionally, Cousins Subs’ commitment to using only the freshest ingredients and handcrafted bread sets it apart from competitors, appealing to health-conscious consumers seeking high-quality, flavorful options. Moreover, Cousins Subs provides ongoing training and support to franchisees, equipping them with the tools and resources needed to succeed in the competitive fast-casual dining industry.


Food Offerings List

Cousins Subs’ diverse menu features an array of delicious sandwiches, salads, sides, and desserts to satisfy every craving. From classic deli-style subs to creative specialty sandwiches, there’s something for everyone at Cousins Subs. Some of its most popular menu items include:

  • The Cheese Steak – A hearty sandwich featuring thinly sliced steak, melted cheese, grilled onions, and peppers, served on a freshly baked sub roll.
  • The Turkey Club – A classic favorite made with oven-roasted turkey breast, crispy bacon, lettuce, tomato, and mayonnaise, piled high on soft, fresh-baked bread.
  • The Italian Special – An Italian-inspired masterpiece featuring Genoa salami, pepperoni, ham, provolone cheese, lettuce, tomato, onion, and Italian dressing, all served on a sub roll.
  • The Veggie Delight – A vegetarian-friendly option packed with fresh veggies, including lettuce, tomato, cucumber, onion, green pepper, and black olives, topped with creamy avocado spread and served on multigrain bread.
  • The Chicken Bacon Ranch Salad – A satisfying salad made with crisp mixed greens, grilled chicken breast, crispy bacon, shredded cheese, and ranch dressing, served with a warm breadstick on the side.

Franchise Prospect

Cousins Subs presents an exciting franchise prospect for aspiring entrepreneurs looking to join a thriving brand with a proven track record of success. With its established brand reputation, loyal customer base, and commitment to quality and innovation, Cousins Subs offers franchisees a unique opportunity to capitalize on the growing demand for fresh, flavorful sandwiches in the fast-casual dining segment. Additionally, Cousins Subs provides comprehensive training, ongoing support, and marketing assistance to help franchisees build and grow their businesses successfully.


In conclusion, Cousins Subs stands as a beacon of excellence in the fast-casual dining industry, offering delicious sandwiches made with quality ingredients and served with genuine hospitality. With its strong brand recognition, loyal customer base, and proven business model, Cousins Subs represents a lucrative franchise opportunity for aspiring entrepreneurs seeking to make their mark in the competitive restaurant industry. By joining the Cousins Subs family, franchisees can embark on a rewarding journey of culinary innovation, community engagement, and entrepreneurial success.


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