Zaxby’s Franchise Costs, Profit & Opportunity For 2024

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Zaxby’s: A Southern Staple in Fast Food Fare

Zaxby’s is a beloved fast-food chain specializing in chicken wings, chicken fingers, sandwiches, and salads. Established in 1990 by childhood friends Zach McLeroy and Tony Townley in Statesboro, Georgia, Zaxby’s has since grown into a prominent brand with over 900 locations across the United States. Known for its signature Zax Sauce and commitment to serving fresh, flavorful food with a Southern twist, Zaxby’s has garnered widespread recognition and a dedicated fan base over the years.

Franchise Requirements

Becoming a Zaxby’s franchisee requires meeting certain criteria set forth by the company. Prospective franchisees must demonstrate financial stability, with a minimum net worth of $1 million and liquid assets of at least $500,000. Additionally, Zaxby’s seeks individuals with prior business experience, preferably in the restaurant or hospitality industry. Franchisees must also be committed to upholding the brand’s values and standards, providing exceptional customer service, and following the company’s operational guidelines and protocols.


Franchise Costs

The initial investment to open a Zaxby’s franchise varies depending on factors such as location, size of the restaurant, and market conditions. On average, the total initial investment ranges from $500,000 to $1.5 million. This investment covers expenses such as franchise fees, real estate, construction, equipment purchases, and initial inventory. Additionally, franchisees are required to pay ongoing royalties and marketing fees based on a percentage of gross sales.


Franchise Profit

The profit potential of a Zaxby’s franchise is significant, with many franchisees achieving impressive returns on their investment. On average, Zaxby’s franchisees can expect to generate annual revenues ranging from $1 million to $2.5 million, with profit margins typically averaging between 15% and 20%. However, individual results may vary depending on factors such as location, operational efficiency, and market conditions.


Brand Advantages

Zaxby’s offers several advantages to prospective franchisees, making it an attractive investment opportunity. Firstly, the brand’s strong reputation and loyal customer base provide franchisees with a built-in market and instant brand recognition. Additionally, Zaxby’s commitment to using high-quality ingredients, flavorful menu offerings, and friendly service sets it apart from competitors, appealing to customers seeking a delicious dining experience. Moreover, Zaxby’s provides comprehensive training, ongoing support, and marketing assistance to franchisees, empowering them to succeed in the competitive fast-food industry.


Food Offerings List

Zaxby’s menu features a mouthwatering array of Southern-inspired dishes made with fresh ingredients and bold flavors. Some of its most popular menu items include:

  • Chicken Wings: Available in a variety of flavors, including Original, Hot Honey Mustard, and Tongue Torch.
  • Chicken Fingers: Crispy, hand-breaded chicken tenders served with Zax Sauce or other dipping sauces.
  • Zalads: Fresh salads topped with grilled or fried chicken, vegetables, cheese, and dressing.
  • Sandwiches and Burgers: Grilled or fried chicken sandwiches served on toasted buns with lettuce, tomato, and mayonnaise.

Franchise Prospect

Zaxby’s presents an exciting franchise prospect for entrepreneurs looking to join a successful brand with a proven track record of success. With its established brand recognition, loyal customer base, and commitment to quality and innovation, Zaxby’s offers franchisees a unique opportunity to capitalize on the growing demand for delicious, Southern-inspired cuisine. Additionally, Zaxby’s provides extensive training, ongoing support, and marketing assistance to help franchisees build and grow their businesses successfully.


In conclusion, Zaxby’s stands out as a leader in the fast-food industry, offering flavorful, Southern-inspired dishes that delight customers with their fresh ingredients and bold flavors. With its strong brand reputation, loyal customer base, and proven business model, Zaxby’s represents a lucrative franchise opportunity for aspiring entrepreneurs seeking to make their mark in the competitive restaurant industry. By joining the Zaxby’s family, franchisees can embark on a rewarding journey of culinary excellence, community engagement, and entrepreneurial success.


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