USA – Snack lovers have something new to crave this summer. Cheez-It and Wendy’s are teaming up to release the first-ever Cheez-It x Wendy’s Baconator Crackers, a limited-time product that combines two bold flavors into one crunchy snack.
The exclusive collaboration blends the familiar cheesy crunch of Cheez-It with the savory flavor profile of Wendy’s iconic Baconator burger. The result is a bite-sized snack that promises to deliver layers of flavor—featuring 100% real cheese and the taste of Applewood smoked bacon.
“Cheez-It fans are known for their love of bold, cheesy snacks,” said Cara Tragseiler, Senior Brand Director for Cheez-It. “Partnering with Wendy’s allowed us to create something unexpected—a cracker with the craveable flavor of the Baconator, delivered the Cheez-It way.”
The Baconator, one of Wendy’s most recognized burgers, is known for its rich layers of beef and bacon. According to Wendy’s U.S. Chief Marketing Officer, Lindsay Radkoski, this new product reimagines that experience in snack form.
“We took our famous Baconator and combined it with Cheez-It’s signature crunch,” Radkoski said. “The result is a unique snack that fans can enjoy wherever they are.”
The Cheez-It x Wendy’s Baconator Crackers will be available on store shelves nationwide starting this July. The product will be sold for a limited time only.
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