Taco Bell Launches Nacho Fries Pass & Introduces Jalapeño Ranch Flavor

by Nick

(July 2, 2024) – Taco Bell is extending the celebration of Nacho Fries throughout July by offering fans the chance to enjoy 30 days of Nacho Fries and introducing a brand-new flavor. The Nacho Fries Lover’s Pass is back, allowing Taco Bell Rewards Members to indulge in regular Nacho Fries daily for 30 consecutive days for just $10. Available exclusively through the Taco Bell app, fans can purchase their Nacho Fries Lover’s Pass from July 9 to July 15.

The Nacho Fries Lover’s Pass: A Recap

Initially introduced nationwide in January 2022 with the Taco Lover’s Pass and then returning in November 2023 as the Nacho Fries Lover’s Pass, this program is tailored for loyal fries enthusiasts. The pass offers unparalleled access to Nacho Fries at an affordable price, showcasing Taco Bell’s commitment to providing value and exclusive benefits to its Rewards Members.


“The return of the Nacho Fries Lover’s Pass was driven by the immense love and demand from our devoted fans,” said Dane Mathews, Chief Digital Officer at Taco Bell. “Our Rewards Members inspire us to innovate and enhance their Taco Bell experience through digital offerings that make it easy to enjoy their favorite menu items.”


Ahead of National Fry Day on July 12, Taco Bell will also host a special promotion on July 9 for the first 100 Fire! Tier Rewards Members who claim it at 2 p.m. PST through the Taco Bell app. This exclusive opportunity underscores Taco Bell’s dedication to rewarding its most loyal customers with unique privileges.


Introducing Jalapeño Ranch Nacho Fries

Adding to the excitement of Nacho Fries season, Taco Bell will debut Jalapeño Ranch Nacho Fries on July 18 for $4.49. These new fries feature Taco Bell’s signature crispy fries seasoned with bold Mexican spices and topped with a tangy Jalapeño Ranch sauce. The sauce, crafted with buttermilk, sour cream, garlic, red jalapeño, pasilla peppers, parsley, and spices, offers a spicy kick to enhance the beloved menu item. Each serving is also complemented with zesty pico de gallo and the option to add seasoned beef or black beans.


This year’s Nacho Fries season, which kicked off in April alongside the limited-time Secret Aardvark Nacho Fries, is the longest run of Nacho Fries yet offered by Taco Bell. Fans are encouraged to download the Taco Bell app and join Rewards to secure their Nacho Fries Lover’s Pass starting July 9 and prepare to enjoy the new Jalapeño Ranch Nacho Fries starting July 18, while supplies last.


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