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Whataburger Opens Three Athens Locations in Six Months

by Nick
Pala Hamburger Franchise

Two years ago, locals had to drive four hours to Thomasville to taste Whataburger’s food. Today, the Texas-based fast food chain has three locations within Athens city limits. The newest spot at 700 U.S. Hwy. 29 opened for drive-thru service on June 17, completing the company’s Athens-Clarke County expansion plan. Here’s how they did it.

Whataburger’s Athens Timeline

March 31, 2022: A groundbreaking ceremony took place at the Atlanta Highway site. The restaurant was expected to open in the fall, though no exact date was given.

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August 18, 2023: Whataburger revealed plans for a fourth location at 700 US-29 in the Kroger Marketplace retail development. This became the third location within Athens city limits.

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November 1, 2023: The first Athens Whataburger opened for drive-thru service at 3201 Atlanta Hwy., meeting the fall deadline. Staff trained for six weeks before the restaurant opened for indoor dining.

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May 28, 2024: The second Athens Whataburger opened for drive-thru service at 3321 Lexington Rd., with a six-week training period similar to the Atlanta Highway location. The dining area will open along with online and mobile ordering, curbside pickup, and delivery options.

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June 17, 2024: The third Athens Whataburger opened at 700 U.S. Hwy. 29 with drive-thru service only. Located next to the Kroger Marketplace fuel station, it features two drive-thru lanes with digital screens. A Whataburger representative told the Banner-Herald that a grand opening ceremony will be held when the indoor dining area opens.

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