Togo’s Franchise Costs, Profit & Requirements For 2024

by Nick

Togo’s is a renowned sandwich chain that originated in San Jose, California, in 1971. Founded by a college student with a passion for high-quality, made-to-order sandwiches, Togo’s quickly became a local favorite, known for its generous portions and fresh ingredients. The brand prides itself on offering a diverse menu that includes hot and cold sandwiches, wraps, salads, and soups, all made with premium meats, cheeses, and fresh produce. Over the decades, Togo’s has grown into a beloved regional chain with a loyal customer base, while maintaining its commitment to delivering delicious, hearty meals.

The brand’s signature offerings include classic deli-style sandwiches such as the Turkey and Avocado, Hot Pastrami, and Roast Beef. Togo’s also caters to modern dietary preferences with options like gluten-free bread and vegetarian selections.


The brand’s mission is to provide guests with a satisfying dining experience, emphasizing quality, flavor, and customer service.


Togo’s Franchise Fees

Becoming a Togo’s franchisee requires a significant financial commitment. The initial franchise fee is $30,000, which grants the franchisee the right to operate under the Togo’s brand name and receive support and training from the corporate team.


This fee is relatively competitive within the quick-service restaurant (QSR) industry, making Togo’s an attractive option for potential franchisees.


In addition to the initial franchise fee, prospective franchisees must consider other costs associated with opening a Togo’s location. These costs include real estate and construction expenses, equipment and signage, initial inventory, and working capital. On average, the total investment required to open a Togo’s franchise ranges from $300,000 to $550,000. This range can vary depending on factors such as location, size of the restaurant, and local market conditions.

Togo’s also requires franchisees to pay ongoing fees. These include a royalty fee of 6% of gross sales and a marketing fee of 2% of gross sales. The royalty fee supports the corporate infrastructure and ongoing support services, while the marketing fee contributes to national and regional advertising campaigns designed to drive traffic and sales.

Togo’s Franchise Conditions

To ensure the success of its franchisees and maintain the integrity of the brand, Togo’s has established several conditions that must be met by prospective franchisees. These conditions include:

Financial Requirements: Franchisees must have a minimum net worth of $400,000, with at least $150,000 in liquid assets.

This financial stability is crucial for handling the initial investment and managing the ongoing operational costs.

Experience: While prior experience in the restaurant industry is not mandatory, it is highly preferred. Franchisees with a background in food service or business management are better equipped to handle the challenges of running a restaurant.

Commitment: Togo’s seeks franchisees who are passionate about the brand and dedicated to providing exceptional customer service. Franchisees should be prepared to be actively involved in the day-to-day operations of their restaurant.

Location: Togo’s has specific criteria for the location of its franchises. Ideal locations are typically high-traffic areas with strong demographics that match the brand’s target market. The real estate team at Togo’s assists franchisees in selecting and securing suitable locations.

Training and Support: Franchisees must participate in Togo’s comprehensive training program, which covers all aspects of operating a Togo’s restaurant. This training ensures that franchisees are well-prepared to deliver the quality and service that customers expect.

Togo’s Franchise Process

The process of becoming a Togo’s franchisee is structured and thorough, designed to ensure that both the franchisee and the brand are set up for success. Here is an overview of the key steps involved:

Initial Inquiry: Prospective franchisees start by submitting an inquiry form on Togo’s franchise website. This form collects basic information about the candidate’s background, financial situation, and interest in franchising.

Franchise Application: Interested candidates complete a detailed franchise application, which provides more in-depth information about their qualifications and goals. This application is reviewed by Togo’s franchise development team.

Initial Interview: Qualified candidates are invited to an initial interview with a franchise development representative. This interview helps both parties determine if there is a mutual fit and alignment of values.

Discovery Day: Candidates who pass the initial interview are invited to attend a Discovery Day at Togo’s corporate headquarters. During this visit, candidates meet with key members of the corporate team, tour a Togo’s restaurant, and gain a deeper understanding of the brand and its operations.

Franchise Agreement: Candidates who successfully complete the Discovery Day and are approved by Togo’s management receive a Franchise Disclosure Document (FDD) and a franchise agreement. The FDD provides detailed information about the franchise opportunity, while the franchise agreement outlines the terms and conditions of the franchise relationship.

Site Selection and Approval: Once the franchise agreement is signed, the franchisee works with Togo’s real estate team to select and secure an appropriate location. The chosen site must be approved by Togo’s corporate team.

Training: New franchisees undergo a comprehensive training program that includes both classroom instruction and hands-on experience in a Togo’s restaurant. This training covers topics such as food preparation, customer service, marketing, and financial management.

Grand Opening: After completing the training program and finalizing the restaurant build-out, the franchisee is ready to open their Togo’s location. Togo’s provides support during the grand opening phase to ensure a successful launch.

Togo’s Franchise Advantages

There are several advantages to becoming a Togo’s franchisee, making it an attractive opportunity for aspiring business owners. These advantages include:

Strong Brand Recognition: Togo’s has a well-established brand with a loyal customer base, particularly in the western United States. This brand recognition helps drive traffic and sales from the moment the restaurant opens.

Proven Business Model: Togo’s has been successfully operating for over 50 years, refining its business model to ensure profitability and sustainability. Franchisees benefit from this extensive experience and the systems and processes that have been developed over time.

Comprehensive Training and Support: Togo’s offers robust training and ongoing support to its franchisees. This includes assistance with site selection, marketing, operations, and financial management. Franchisees have access to a dedicated support team that is available to help with any challenges that arise.

Quality Products: Togo’s commitment to using high-quality ingredients and offering generous portions sets it apart from many competitors in the sandwich segment. This focus on quality helps attract and retain customers, contributing to the success of the franchise.

Marketing and Advertising: Togo’s invests in national and regional marketing campaigns to promote the brand and drive traffic to its restaurants. Franchisees benefit from these efforts, which help build brand awareness and attract new customers.

Flexibility and Growth Opportunities: Togo’s offers franchisees the flexibility to adapt their restaurant to meet the needs of their local market. Additionally, successful franchisees have the opportunity to expand their business by opening multiple locations.


In conclusion, Togo’s presents a compelling franchise opportunity for individuals who are passionate about the restaurant industry and committed to delivering high-quality food and exceptional customer service. With its strong brand recognition, proven business model, and comprehensive support, Togo’s provides franchisees with the tools and resources they need to succeed. Whether you are an experienced restaurateur or a first-time business owner, Togo’s offers the potential for a rewarding and profitable venture.


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