MOOYAH was founded in 2007 with a simple goal: to offer high-quality, customizable burgers in a fun and friendly environment. The brand quickly grew because customers loved the fresh ingredients, friendly service, and relaxed vibe.
At MOOYAH, every burger is made to order using 100% fresh, never frozen, Angus beef. Customers can build their own burgers with a wide range of toppings, cheeses, and sauces. The menu also includes hand-cut fries cooked to crispy perfection and thick, creamy shakes in classic and creative flavors.
The brand focuses on quality, transparency, and customer satisfaction. Its fast-casual model means you get restaurant-quality food fast — perfect for families, students, and professionals on the go. Today, MOOYAH operates hundreds of locations in the United States and internationally, and it continues to expand. The brand is known for its strong community presence and commitment to giving back.
MOOYAH Burgers, Fries & Shakes Franchise Cost
Investing in a MOOYAH franchise requires understanding the financial commitment involved. Here is a breakdown of typical costs:
Initial Franchise Fee
The initial franchise fee for MOOYAH ranges from $35,000 to $50,000. This fee grants you the rights to use the MOOYAH brand and access to its proprietary recipes, training, and support systems.
Startup Costs
Starting a MOOYAH franchise includes many expenses beyond the franchise fee. These costs cover:
- Leasehold improvements and construction of the restaurant space
- Equipment purchase (grills, fryers, refrigeration, etc.)
- Furniture and fixtures
- Initial inventory of food and supplies
- Marketing and grand opening costs
- Working capital for the first few months of operation
The total initial investment usually ranges between $400,000 and $700,000, depending on the location size, site condition, and regional factors.
Royalty Fees
Once the restaurant opens, franchisees pay ongoing royalties to MOOYAH. The royalty fee is typically 6% of gross sales.
This fee covers ongoing use of the brand, support, and marketing.
Advertising Fees
Franchisees also contribute to a national advertising fund, usually 2% of gross sales, which helps fund brand-wide advertising and promotions.
MOOYAH Burgers, Fries & Shakes Franchise Conditions
To become a MOOYAH franchisee, you must meet certain conditions:
Financial Requirements
Net worth: Most franchises require a net worth of at least $750,000.
Liquid capital: You should have at least $250,000 in liquid capital available to invest in the business.
Experience
While prior restaurant experience is a plus, MOOYAH is open to franchisees from various backgrounds who show strong business skills, leadership, and a passion for customer service.
Commitment
Running a MOOYAH franchise requires dedication. Franchisees need to commit full-time and actively manage or oversee daily operations.
Location
Choosing the right location is crucial. MOOYAH prefers sites in high-traffic areas such as shopping centers, near colleges, or urban neighborhoods with strong foot traffic.
Training
All new franchisees must complete MOOYAH’s training program. This program covers restaurant operations, food preparation, customer service, marketing, and management.
MOOYAH Burgers, Fries & Shakes Franchise Process
Here is a step-by-step look at how to become a MOOYAH franchise owner:
Step 1: Initial Inquiry and Application
Start by contacting MOOYAH’s franchise team through their website or by phone. You will receive preliminary information and an application form. Complete and submit this form with details about your financial status and background.
Step 2: Franchise Disclosure Document (FDD) Review
If your application is accepted, MOOYAH will provide the Franchise Disclosure Document (FDD). This legal document explains all terms, costs, and obligations. You should review it carefully and consult with a lawyer or financial advisor.
Step 3: Interview and Approval
You will have one or more interviews with MOOYAH’s franchise development team. They assess your suitability and discuss your goals. If all goes well, you receive approval to move forward.
Step 4: Signing the Franchise Agreement
Once approved, you sign the franchise agreement, which is a binding contract between you and MOOYAH. At this stage, you pay the initial franchise fee.
Step 5: Site Selection and Build-Out
Work with MOOYAH’s real estate and construction teams to select a location and design your restaurant. MOOYAH offers support in lease negotiation, site planning, and construction.
Step 6: Training
Attend MOOYAH’s comprehensive training program, usually lasting 3-4 weeks. This includes classroom instruction and hands-on restaurant experience.
Step 7: Hiring and Pre-Opening
Begin hiring your team and setting up operations. MOOYAH’s corporate staff helps with marketing plans, grand opening events, and initial supply orders.
Step 8: Grand Opening
Launch your MOOYAH restaurant to the public. Corporate support continues with promotional efforts to build customer awareness.
Step 9: Ongoing Support and Growth
After opening, you receive continuous support from MOOYAH, including operational guidance, marketing, and product updates.
MOOYAH Burgers, Fries & Shakes Franchise Profit Potential
Many entrepreneurs ask, “How profitable is a MOOYAH franchise?” While results vary by location and management, here are some insights:
Revenue Expectations
The average MOOYAH location generates between $1 million and $1.5 million in annual sales. Busy sites in prime areas may earn more.
Profit Margins
Fast-casual restaurants like MOOYAH typically operate with a net profit margin of 10-15%. This means if your store makes $1 million in sales, your net profit after expenses could range from $100,000 to $150,000.
Factors Affecting Profit
Location: High-traffic locations usually generate more revenue.
Operational efficiency: Managing costs for food, labor, and overhead is key.
Marketing: Engaging local customers drives sales growth.
Customer service: Positive experiences lead to repeat visits.
Return on Investment (ROI)
Given the initial investment, most franchisees aim to break even within 2 to 3 years. After that, profits can steadily increase as the brand gains more local popularity.
Conclusion
Starting a MOOYAH Burgers, Fries & Shakes franchise is a promising business opportunity for those passionate about the restaurant industry. The brand’s commitment to quality, customer experience, and franchisee success makes it an attractive choice.
Before making a decision, carefully review all franchise documents and seek professional advice. With the right location, management, and effort, your MOOYAH franchise can become a thriving part of your community and a rewarding investment.
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