Burger King has impressed customers for nearly 70 years with its iconic Whopper, a burger that first hit menus in 1957 for just 37 cents.
Alongside White Castle and McDonald’s, Burger King remains one of the few fast-food chains to maintain a signature item for so long. The company, like its early competitors, was founded during a time when fast-food menus were much simpler. Its original offerings included only hot dogs, french fries, sodas, and milkshakes.
The 1950s were an ideal time to launch a memorable burger. Competition was limited, and customers had fewer menu distractions. If a restaurant served a good burger, people remembered it. New variations were rare, so signature items stayed in the spotlight much longer.
Today, the fast-food landscape is very different. Limited-time offerings (LTOs) dominate the market, and brands must constantly innovate to keep customers engaged. Like others in the industry, Burger King has adapted to this new reality.
Now, the chain has unveiled a bold new version of its classic Whopper, offering customers a fresh take on the burger that helped build its legacy.
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