Jollibee has officially launched its nationwide Coffee Blends Pop-Up Tour, kicking off the initiative with a surprise event at its E. Rodriguez branch. Customers at the store were treated to free Iced Mochas and a special appearance by brand ambassador Atasha Muhlach, creating a buzz of excitement among fans and coffee lovers.
The pop-up aims to introduce the brand’s new Iced Mocha, a rich chocolate-coffee blend, through a series of interactive booths set to appear in key locations across the Philippines. These include central business districts, schools, transport terminals, and major community gatherings.
At each stop, visitors can enjoy complimentary samples of the Iced Mocha while joining in on fun activities. A highlight is the roulette prize game, where guests can win exclusive merchandise and gift vouchers. Participants can also boost their chances of winning by sharing photos from the event on social media using the hashtag #JollibeeCoffeeBlends.
The campaign not only promotes Jollibee’s new beverage line but also encourages community engagement through a festive and welcoming atmosphere.
At the inaugural event, customers were visibly thrilled to see Atasha Muhlach in person. She helped serve drinks, posed for selfies, and mingled with guests, adding a personal and lively touch to the occasion. Her presence was met with enthusiasm as she spoke about her love for the new Iced Mocha and encouraged others to try it.
“Moments like these are what Jollibee is all about – bringing joy to our customers in fun and unexpected ways,” said Pamela Cruz, Marketing Director of Jollibee Philippines. “We’re excited for more people to discover how our Iced Mocha has that choco-coffee blend that many people will love.”
The Coffee Blends Pop-Up Tour continues throughout the summer, giving more Filipinos the chance to enjoy the latest Jollibee offering in an exciting and interactive setting.
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