Domino’s Pizza is embracing Korea’s growing interest in healthy eating by launching a new high-protein dough as part of its 35th anniversary celebration in the Korean market.
Starting Friday, the brand will roll out its updated dough under the “Mission H” campaign. The new dough offers the protein equivalent of two eggs — about 13 grams — per two slices of a large pizza, according to Domino’s.
Made from seven types of grains, the dough is rich in both protein and fiber, catering to health-conscious consumers.
Customers can choose this high-protein dough for any pizza on the menu, available in medium and large sizes, for an additional 3,000 won (approximately $2). Domino’s suggests pairing the new dough with popular options like Black Tiger Shrimp, Wild Wild West, and Potato pizzas.
The company will also launch a TV advertising campaign for Mission H starting Friday.
In addition to this new offering, Domino’s marked its 35th year in Korea with the release of five classic pizzas featuring double crust dough in January. Earlier this year, it also introduced the Philadelphia Cheese Steak pizza, selected through a customer survey.
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