Popeyes Louisiana Kitchen is stepping up its game in the ongoing fast-food chicken competition with the debut of its new snack wraps, launched on Monday, June 2. The wraps are available for $3.99 and feature the chain’s signature hand-breaded chicken tenders with a choice of classic, spicy, or honey mustard spread.
The limited-time offering includes lettuce, shredded cheese, and crunchy pickles, all wrapped in a soft tortilla inspired by Popeyes’ famous biscuits. The introduction places Popeyes in direct competition with Burger King and Wendy’s, both of which added snack wraps to their menus in 2023.
“With our new chicken wraps, we’ve taken our iconic chicken tenders and wrapped them in something completely new, bringing all that craveable crunch in a fresh, portable way,” said Amy Alarcon, Vice President of Culinary Innovation at Popeyes. “Infusing the flavors of our beloved biscuit into the wrap was key to making it undeniably Popeyes.”
While McDonald’s once led the snack wrap trend, the brand discontinued the item in the U.S. several years ago. Although it remains available in markets like Canada, McDonald’s has only hinted at a U.S. return sometime in 2025, with no confirmed date.
Popeyes appears to be building on the momentum from its viral 2019 chicken sandwich launch, which sparked overwhelming demand, online buzz, and shortages nationwide. That sandwich success pushed other major chains to rethink or upgrade their chicken offerings in an increasingly crowded market.
Taco Bell is another contender entering the crispy chicken space, having launched tortilla chip-breaded chicken nuggets in late 2024. The nuggets returned in April 2025, and the chain plans to make crispy chicken a permanent menu fixture by 2026.
In addition to its snack wraps, Popeyes has also unveiled a new line of blueberry-flavored lemonades and teas, further expanding its beverage options as it aims to attract more customers looking for bold flavors and convenient, portable meals.
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