Taco Bell is kicking off 2025 with new menu items, exciting perks, and a bold twist on New Year’s traditions. The fast food giant confirmed to Daily Meal that several fan-anticipated changes and launches are officially rolling out this January.
“Manifestmas” Brings New Year Rewards
In place of traditional resolutions, Taco Bell is introducing “Manifestmas,” a campaign aimed at giving fans what they truly want. From January 7 to January 13, Taco Bell app users can vote in an in-app poll for one of five rewards they’d most like to receive. These rewards range from free food to event tickets and exclusive Taco Bell merchandise.
As part of this celebration, every Tuesday brings new opportunities through the Taco Bell app’s “Tuesday Drops” page. Fans can unlock weekly perks, adding more incentive to engage with the brand’s digital platform.
Build-Your-Own Cravings Box Gets an Upgrade
Beginning January 16, Taco Bell’s popular Build-Your-Own Cravings Box is getting a luxury update. Customers can now personalize their meals via the Taco Bell app or website. Each box includes one specialty item, one classic taco or burrito, one side, and a medium drink. Price tiers—$5, $7, and $9—ensure options for every budget.
New menu items like the Cheese Quesadilla and Cheesy Bean & Rice Burrito are also available, offering customers even more choices when customizing their box.
Steak Nacho Garlic Fries Arrive January 16
The big headline for food lovers: Taco Bell is launching Steak Nacho Garlic Fries on January 16. This indulgent item features seasoned nacho fries loaded with marinated grilled steak, pico de gallo, shredded cheddar, nacho cheese sauce, and a bold new creamy garlic ranch sauce. Given the popularity of past nacho fry variations—such as the Jalapeño Ranch Nacho Fries—expectations are high for this savory new dish.
Baja Dream: A Creamy Twist on a Fan Favorite
To complement the spicy flavors, Taco Bell is introducing the Baja Dream. This creamy frozen beverage builds on the iconic Baja Blast by adding a swirl of vanilla crème. Fans can choose from the original Baja Dream or a new strawberry version. These icy treats also debut on January 16.
$5 Delivery Lovers Pass Makes Staying In Easier
For fans planning to watch the big game from the comfort of home, Taco Bell has one more offer: the Delivery Lovers Pass. From January 7 through January 12, customers can pay just $5 to receive free delivery for 30 days. It’s an affordable way to enjoy Taco Bell’s new offerings without leaving the couch.
Related topics:
- Wendy’s Celebrates Goodyear Blimp’s 100th Birthday with Free Frosty Offer
- Whataburger Brings Back Pico de Gallo Burger for Limited-Time Comeback
- Carl’s Jr. Mexico Launches Limited-Time Superman Burger Inspired by Upcoming Film